A ribbon-cutting ceremony was held on March 14, 2012 to kick off the start of Unicera.


ISTANBUL, TURKEY -- This year, the 24th edition of Unicera -- the International Ceramic Bathroom Kitchen Fair -- and the 8th edition of Kitchen World -- the International Kitchen Bathroom Furniture and Built-In Appliances Fair -- were held simultaneously on March 14 to 18, 2012 in Istanbul, Turkey. The exhibitions served as meeting platforms for purchasers and manufacturers of bathroom, ceramic and kitchen sectors from the Middle East to Europe as well as Central Asia to the Balkans.

The exhibitions served as meeting platforms for purchasers and manufacturers of bathroom, ceramic and kitchen sectors from the Middle East to Europe as well as Central Asia to the Balkans.

As an important marketing platform for the ceramic bathroom sectors, Unicera and Kitchen World brought qualified local and foreign buyers and manufacturers together in what turned out to be one of the most lucrative international marketing platform of the Turkish ceramic sector, reports show organizers, adding that 32 countries were represented at Kitchen World and 43 countries at Unicera.

The average number of visitors has increased 60% within the last three years, while the increase in the number of foreign visitors was nearly 90%. As a supporter of the Turkish kitchen sector, Kitchen World was the meeting point of the construction and kitchen sectors, which grow in proportion to each other. Domestic and foreign professional visitors met the participants at the fair where the latest and most diverse products were exhibited.

According to the show's organizers, Unicera and Kitchen World showcased the ceramic, bathroom, kitchen, construction and building sectors. They brought large manufacturers of the Turkish building materials sector together with professionals of the building sector, which consist of architects, engineers, contractors, trade associations, governmental and local administrative representatives, investors and students. These exhibitions enable companies to meet other manufacturers in the sector to fulfill their various needs, and to follow the latest trends and technological improvements; and allow visitors to seize the opportunity to collectively view all modern decorative tile products and furniture that they can use at home, the office and in daily life.