"Given how customers start the purchase process researching product options online, flooring and stone retailers must get found online, and their websites must appear in relevant searches, otherwise they don’t exist in customers’ minds."

KINNELON, NJ -- “Getting found online by prospective customers is of critical importance to flooring and stone businesses,” says Christine B. Whittemore, chief simplifier, Simple Marketing, and presenter of the hour-long seminar, “Improving Your Digital Visibility to Better Connect with Customers,” during Surfaces 2012, taking place January 23 to 26 at the Mandalay Bay Convention Center in Las Vegas.

“Given how many customers start the purchase process researching product options online, flooring and stone retailers must get found online, and their websites must appear in relevant searches, otherwise they don’t exist in customers’ minds,” says Whittemore. “This seminar describes why and how to make the most of online assets to support the business and engage with customers.”

To register for the seminar, log on to the Surfaces website here.