This year’s winners include USG for the Midwest region, MWH Constructors for the Western region, and McGraw-Hill Construction for the Eastern region. Judging criteria was based on program description and objectives, strategies and execution, and results measurement, the association says.
Midwest Region Winner: USG, Integrated Campaign Category
USG’s integrated marketing campaign featured the tagline “The Weight Has been Lifted.” Several marketing elements were used within the campaign, including:
- Print Advertisements
- Social Media: Twitter and Facebook
- Banner Ads
- Sales Support elements