“There is more to supporting the commercial market than delivering as many commercial products as we do,” says Tom Facca, Senior Director of Sales for Florida Tile. “We recognize that the needs of architects, designers and commercial contractors are vastly different from those who serve the residential market. Additionally, while there are many aspects they share in common, even within the broadly defined commercial market, each segment has unique requirements which we plan to satisfy with our devoted commercial sales team.
“To address these unique requirements, Florida Tile has established a dedicated team of specialists that will do more than call on commercial customers in support of our product lines. They also will be supporting customers in their businesses with product, design and availability information that will help make the selection process efficient and intelligent, says Facca. “This includes not only product lines, features and benefits, but also specifications and environmental certifications commercial customers need in order to win bids and grow their business.”
Facca referred to this year’s catalog featuring a new commercial logo for quick identity along with recent announcement of a website program in conjunction with CSPECS, which is essentially a separate sub-site of the Florida Tile website. (CSPECS leverages a built-in link between manufacturers and specifiers, delivering the right information about products to all the members of the construction project process, thus saving time and money and avoiding costly mistakes and omissions. For more information on this, visit www.floridatile.comand follow the link to the Spec Suite system.)
The dedicated commercial team is the second of a multi-phase strategic initiative on the part of Florida Tile to impact the commercial market in a major way. Components of this strategic initiative include a focus on Made in the USA High Definition Porcelain (HDP) complete with trim and mosaics, recycled content of at least 40% (sustainable building practices), Spec and Ship (quick ship) inventory and a leading edge product design influence from Florida Tile’s parent company, Panariagroup.