LAS VEGAS, NV --Laticrete, manufacturer of construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.
Laticrete helps Superstorm Sandy victims

Front: Lance Earley, American Red Cross Administrative Specialist, PHSS Div. II; Willie Way, American Red Cross Territory Sales Representative, PHSS Div. II. Back: Tom Leahy, Laticrete Technical Sales Representative, SPD; Mark O'Keefe, Laticrete Technical Sales Representative, SPD; Jay Owens, Laticrete Regional Sales Manager, SPD; Jim Baratta, Laticrete Technical Sales Representative, SPD

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the Laticrete booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% Laticrete match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy," said Allen Hunter, Channel Manager, Specialty Products Division.

"Laticrete has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our 'Fountain of Change' idea. The at-show response was extremely positive. We were pleased to be able to help out."