Grey Perna, previously the Senior Director of Marketing and 18-year veteran at IWT, has now occupied the lead role within the company as their Builder Program Manager. "As the housing sector within the Southeast U.S. and throughout continues its healthy expansion, it is vital that we engage the housing market with the foremost preparedness," said Perna. "And, as we expand our product offering in this program, including our renewed emphasis on sustainable inventory levels, I am tremendously excited about the company's prospects for many years to come in this segment."
Formally with IWT from 2002 to 2007, Ken Baker has recently returned to the company as its Director of Customer Relations. With accountabilities including: marketing, sample department and overseeing the companies Dancik Enterprise System (DES) implementation, Baker carries with him a wealth of knowledge in brand management, strategic sales and marketing, and team development resources.
"Ken brings with him a unique, valued skill-set and a renewed sense of evolution for the company," said Paul Boucher, President of IWT. "We look forward to utilizing him in numerous capacities within IWT to emphasize culture, value and growth."
According to Baker, the reason for these calculated positioning decisions are to strategically prepare IWT for several new product launches in the future, as well as to improve its efforts in deepening its inventory with select product lines. "Having grown roughly 35% in the last three years, these changes are to ensure that this trend stays positive," he said.
Included in IWT's new product offerings is a brand new series, Timberland, a Tesoro porcelain. This contemporary style multi-width wood-look line includes three widths: 3 inches, 5 and 8 inches x 36 inches long. The lightly textured wood grain plank design is offered in a range of five colors, including; Ash, Beech, Maple, Oak and Mahogany. The series has a moderate V3 shade range, a PEI rating of IV and can be installed by alternating the three widths and staggering the grout joints randomly like those used in multiple-width real wood installations.