MIAMI, FL -- It is with great sadness that Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers' Association (ASCER), announces the death of D. Joaquín Piñon, President of ASCER. A well-known personality in the ceramic tile industry, Piñon died on July 9, 2013 and is survived by his wife, two children and one grandchild.D. Joaquín Piñon

Piñon also served as President of ITC-AICE (Ceramic Tile Institute), Vice-President of the Cevisama trade show and a member of the executive committee of Feria Valencia. Throughout his career he collaborated with several companies and entities of the sector.

He was General Manager of his own ceramic tile company, Hijos de Francisco Gaya Forés, since 1976. He came to ASCER in 1998 as Vice President and in 2009 took over as President.

Piñon executed his duties in a responsible, efficient manner, steering the association through complex economic times for the industry, seeing how some companies were forced to down-size and others to close their doors after many years of operation.

One of his accomplishments during his term as President of ASCER was the antidumping investigation of China towards imports to the European Union; which resulted in the signing of a labor treaty adhering to new ordinances.

Piñon was a strong champion of the sector and the Ceramic Tile Institute, playing an important role in the development and advancement of the industry, looking for feasible solutions for the future of ITC. A defender of the industry, his strong convictions, clear vision and belief in the power of collective thinking will be sorely missed.