BETHANY, CT --Laticrete, a manufacturer of globally proven construction solutions for the building industry, has announced that its Masonry Veneer Installation System (MVIS) was honored with a gold medal inHome Builder Executive’s Innovation Awards issue, a national publication for builders of single-family, multi-family and semi-custom homes throughout the U.S. In selecting the award winners, the publication’s editors reviewed company websites, press releases and promotional materials, along with articles and interviews published over the past year. According to the magazine, gold, silver and bronze winners were chosen "based upon which manufacturers brought innovative products, features and/or builder programs to market."

The growing acceptance of adhered-masonry veneer facades created a need for higher-performance, factory-produced installation materials that would consistently deliver the highest-quality installations. To address this, Laticrete developed MVIS. Utilizing globally proven materials, Laticrete MVIS products include a revolutionary waterproofing membrane, polymer-fortified adhesive mortars providing non-sag performance, a scratch-and-brown-coat mortar option, a masonry-pointing mortar and a 100% silicone sealant. The Laticrete-warranted system provides a permanent, high-strength installation that is freeze/thaw stable and protected from water intrusion. MVIS reduces jobsite labor and installation costs.