SEAL BEACH, CA -- Custom Building Products, a leading provider of tile and stone installation systems in North America, recently introduced its Multi-Surface Bonding Primer, a ready-to-use, single-component, water-based primer engineered to deliver adhesion on a variety of substrates where proper bonding can be difficult.Multi-Surface Bonding Primer

Formulated with aggregates and polymers that promote mechanical bonds over porous and non-porous substrates, Custom's Multi-Surface Bonding Primer is also easy to use, since it doesn't require shot blasting or grinding in most cases.

"Custom Buildings Products' Multi-Surface Bonding Primer offers a safe, acrylic-based formula that is ideal for a variety of substrates while offering the best adhesion on even the most difficult surfaces," said Eric Carr, Director of Construction Channel Marketing for Custom Building Products. "Along with it requiring no mixing of multiple components, this single-component primer is easy to apply in one coat for most applications with either a roller or a brush."

The Multi-Surface Bonding Primer effectively bonds to cement-based mortars, tile adhesives and self-leveling underlayments. It works on surfaces such as tile over tile, vinyl substrates, epoxy-based substrates, metal, and other difficult-to-bond surfaces. It also can be used as a primer for some resin-backed tile.