LOUDON, TN -- Del Conca USA, the North American subsidiary of Del Conca, one of the main Italian groups in theceramic tilemanufacturing industry, has begun production after an initial investment of more than $50 million U.S. dollars, $30 million of which have been invested in world-class Italian tile production technology.

"Construction of the buildings, and the installation of the production machinery (all strictly Made in Italy) were completed at the beginning of February, just 10 months after the start," said Paolo Mularoni, president of Del Conca USA. "From there, we went on with extensive testing of the machinery and training of the new employees who, after learning 'Del Conca theories' (safety, product technology, etc.) traveled to Italy for highly professional, hands-on training in the other plants of the group. It is essential that our 'Made in USA' production has the same high levels of quality and style as offered in our products 'Made in Italy.'"

Today officially starts the production of the first tiles by Del Conca USA, with quality testing on raw materials, process and finished goods.

"To begin, we are working with one shift, but as soon as possible, we plan to be working 24 hours a day," said Mularoni. "Initially, we forecast a production of 30 million square feet per year. Having a domestic product allows us to increase our market penetration, the ability to be more cost-competitive and to be able to respond in a quicker and more flexible way to the needs of the many U.S. customers we are fortunate to already have. In Loudon, TN, we will also stock a selection of our Italian-made tile materials to improve our customer service on those products, too."

Del Conca USA launched its new products last month during Surfaces 2014 in Las Vegas, NV, but plans for its grand presentation of these products to be held (with a state-of-the-art exhibit more than twice the size compared to those from previous years) at Coverings 2014, the North American trade exposition for the tile and stone industries, which takes place at the end of April in Las Vegas.

The global revenue of the Del Conca Group is $165 million U.S. dollars, out of which one-third already comes from the U.S., where sales increased by 12% in 2013 compared to the previous year.

"One of the things that impressed me most when we decided to build in the USA is the warm, 'welcome to business' attitude which we continually received," said Mularoni. "Those who invest are welcomed as bringing something positive into the region; the institutions are actively involved into facilitating investments, not giving out dollars but rather, service and infrastructure. For example, The State of Tennessee and the Loudon County and City, helped our investment with fast response to all bureaucracy and building, as a tangible welcome, the road to our new factory that was even named 'Del Conca Way.'"