Bellavita Tile, a leader in design and innovation for the North American tile industry, now offers its new high definition porcelain collection -- Archetype.ARCHETYPE PORCELAIN SERIES

Once in a long while, we come across something that defies explanation and cannot easily be described even by comparisons -- an archetype that creates its own definition simply by being.

With diverse inspiration from hand-woven textiles, worked ancient timbers and antique patinas of natural stone, the name of Bellavita's newest porcelain collection is clearly appropriate.

This unique series, which employs high-definition inkjet technology, was conceived in collaboration with a leading Italian design house. A unique design of this caliber demands the highest attention to detail on every level, so this one-of-a-kind tile creation incorporates dynamic molds, mono-caliber rectification and innovative surface glazes and frits.

“We didn’t want to just do another ‘faux’ collection that tried to look like stone, concrete or wood with our first inkjet series,” said Mike Ward, VP of Sales for Bellavita Tile. “This unique series truly captures the spontaneity and power of porcelain in a fresh and modern way.”

Offered in modular 24- x 24- , 12- x 24- and 12 x 12-inch formats for spaces large and small, the Archetype Collection offers limitless design possibilities for your next commercial or residential project.

Available in four colors that are sure to inspire, the Archetype Collection will capture the imagination and express your individuality to every guest in your space.