BOISE, ID -- Florida Tile continues expanding its brand and market presence with the opening of the company's second tile and stone showroom in four months. The new showroom, located in Boise, ID, opened on July 15.
Florida Tile's Boise new tile and stone showroom

Florida Tile's Boise new tile and stone showroom interior.

Florida Tile CEO, Michael Franceschelli, and Senior Executive Vice President of Branch Sales & Organization, Luca Setti, officially celebrated the opening of the new 11,000-square-foot facility located at 2965 S. Featherly Way with vendor partners, local dealers, designers and local community and business leaders.

In March, Florida Tile opened a nearly 15,000-square-foot showroom and warehouse in Dallas.

Four years ago, Florida Tile began re-fitting existing showroom/warehouse sites across America and opening new ones in cities like Boise and Dallas where there is a recognized demand for higher-end tile products and a market attuned to products made in the U.S.

From a one-product tile specialty manufacturer established in 1954 in Lakeland, FL, the company has grown to become one of the leading made-in-America tile brands. Florida Tile marked the start of its 60th anniversary on March 1.

In 2006, Italian tile manufacturer, Panariagroup, purchased Florida Tile. Within a year and with a $25 million investment from Panariagroup, a completely modern Florida Tile porcelain tile manufacturing plant was opened in Lawrenceburg, KY. That plant now operates three fulltime shifts 24 hours a day, and products manufactured there contain a minimum of 40% recycled content (resulting in a virtual no-waste manufacturing site).