"Almost 100 customers, installers and architects went to the event, and their positive feedback was awesome," said Daniel Sanchez, National Sales Manager, Consumer & Construction Business Unit of Bostik Mexicana SA de CV. "During this event, for the very first time in Mexico, we presented GreenForceTM."
GreenForce™ is a cost-effective wood flooring adhesive that delivers the superior bonding, unlimited moisture vapor protection and ease of cleaning (before and after curing) offered by Bostik's cutting-edge Axios™ technology.
Key attendees arrived not just from Mexico City, but also flew in from all throughout Mexico. Educational presentations were given in addition to "hands-on" workshops, where guests actually worked directly with Bostik installation materials. There from the States to offer even more support, were Scott Banda, Director of Marketing, and Eric Kurtz, Market Manager - Hardwood & Resilient Flooring Systems, both of Bostik's Consumer & Construction Business Unit.
Banda commented, "The Latin America marketplace is ripe to learn about and then consume Bostik flooring installation materials. There is a growing amount of construction projects in this part of the world, and we've pledged to help our business partners here become even more successful with them."