WAUWATOSA, WI -- Bostik, a leading global adhesive specialist for industrial manufacturing, construction and consumer markets, recently introduced its state-of-the-art wood flooring adhesive, GreenforceTM,to Latin America at a major hospitality event staged at Centro Banamex, Mexico City's famed conventions and event facility.

"Almost 100 customers, installers and architects went to the event, and their positive feedback was awesome," said Daniel Sanchez, National Sales Manager, Consumer & Construction Business Unit of Bostik Mexicana SA de CV. "During this event, for the very first time in Mexico, we presented GreenForceTM."

GreenForce™ is a cost-effective wood flooring adhesive that delivers the superior bonding, unlimited moisture vapor protection and ease of cleaning (before and after curing) offered by Bostik's cutting-edge Axios™ technology.

Key attendees arrived not just from Mexico City, but also flew in from all throughout Mexico. Educational presentations were given in addition to "hands-on" workshops, where guests actually worked directly with Bostik installation materials. There from the States to offer even more support, were Scott Banda, Director of Marketing, and Eric Kurtz, Market Manager - Hardwood & Resilient Flooring Systems, both of Bostik's Consumer & Construction Business Unit.

Banda commented, "The Latin America marketplace is ripe to learn about and then consume Bostik flooring installation materials. There is a growing amount of construction projects in this part of the world, and we've pledged to help our business partners here become even more successful with them."