Florim, a leading player on the world scene for the ceramics industry, is moving its Milan presence into the large areas of No. 14 Foro Buonaparte. The next Salone del Mobile will be the first opportunity to visit the new branch, which follows the Florim Gallery in Fiorano Modenese and the Moscow Flagship Store as the company awaits the opening of a new store in New York.

This is an investment in a city that is established as a workshop of design and style -- a crossroads for everything concerning the world of planning. Underlying this decision for a company that puts great emphasis on research, innovation, sustainability and social responsibility, is the importance of having a closer, direct relationship with design professionals.
In a late 19th century building, just a few meters from the Sforzesco Castle and the Expo Gate, the new store -- with an area of around 1,000 square meters -- is laid out over two floors with three large showcases facing the two entrances on Foro Buonaparte and Via Sacchi.\

The redesign of the interiors is the outcome of a collaboration with the architect Andrea Maffei, with the key concepts of the ultra-modern Florim Gallery -- a multi-purpose space of 9,000 square meters on the main site at Fiorano Modenese -- being transferred to the interior of this majestic late 19th century building; the area dedicated to the Group's brands -- Floor Gres, Rex, Cerim, Casa dolce casa, Casamood and slim/4+ -- has been designed by Florim to combine design, innovation and functionality.

The main collections are displayed as laid in place, with panels and movable display units on tracks for large size slabs (up to 320 cm).

It is the multi-purpose aspects of the Foro Buonaparte store that define it as a versatile, dynamic environment: it offers not only display areas, but work and meeting areas, too. The gallery has been furnished with large tables on which projects developed with architects and designers can take shape. On the lower-ground floor, there is a room with seating for more than 40, with video-projection equipment to host conferences, events and training sessions, while on the ground floor two large walls (3 x 5 meters) enable other visitors to follow these events live. Florim is arranging a full calendar of initiatives especially devoted to the world of architecture and interior design.

Florim starts on April 28th with "Spazi di progetto" (otherwise known as "Design spaces"), where architects and those involved in the business can meet to share their mutual experiences gained in the world of design even in very different contexts. For more information, visit www.florim.it.