An Instagram contest for Cersaie 2015 was inspired by one of the most popular social network phenomenons, the "selfie." Aimed at Italian and international consumers, the goal of the competition is to promote a knowledge of ceramics and the other materials on display at Cersaie and to consolidate the brand image of the International Exhibition of Ceramic Tile and Bathroom Furnishings.

Known in the pre-digital age as the self-portrait, the "selfie" has now evolved into #SELfeet for #Cersaie2015, an activity that involves posting photos of one's feet or shoes on Instagram using the indicated hashtags. The feet or shoes must be photographed on a floor made of ceramic, wood, marble, natural stone or the other materials on display at Cersaie. There are no restrictions on the locations of the floors that can be photographed, whether residential or non-residential or in public or urban spaces. The photos can be submitted with a short caption although it is not necessary to specify where they were taken.

The Cersaie 2015 Instagram contest will run for six months, from March 10 to September 10. The best photos posted during this period will be shared on Cersaie's official Instagram profile and on the websites and, and displayed as a slideshow on a dedicated kiosk set up in the Bologna exhibition centre during Cersaie 2015.

The creator of the most beautiful selfeet picture will be invited to visit Cersaie on Wednesday, September 30.