"The space provides not only a place to view and select product, but a professional environment where designers and architects can feel comfortable staying to work for a few hours, or bringing their customers in for consultation," said April Wilson, director, brand marketing, Dal-Tile.
The Daltile/KeysGranite Miami Design Studio welcomes visitors with a stunning byzantine glass mural of a bird of paradise flower. The tropical palette and South Beach-inspired ambiance encompasses the studio as customers take in products artfully displayed on floors, walls and vignettes.
"The space emulates the other Daltile design studios in some ways, but has a character of its own that really reflects what is hot in Miami right now -- whites, neutrals and big, bold shapes," said Glenn Isenmann, associate for Gensler, the global architecture, design, planning and consulting firm that designed the studio for Daltile.
Precious and exotic stones, as well as large format tile options, are displayed prominently due to the high demand among local designers. At the center of the space, a custom chandelier made with tile pieces hangs over a large meeting table. Used for networking and local design association events, the adjacent hospitality area features a stunning book-matched Blue Macauba quartzite backsplash and bright white quartz countertops.
Throughout, the studio feels like a sophisticated design firm with communal worktables and easy access to product samples. A loose tile library provides customers with full-size samples to help them match and coordinate colors and styles for their projects. Light panels show how tile will look in different settings in the home, an important factor in choosing the correct tile for a customer's space.
Digital tools in the studio allow customers to bring their design ideas to life. An LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with the tile and stone visualizer tool. Additionally, meeting rooms located on the second floor provide quiet space for customer consultations.
Connected to the studio, the KeysGranite slab yard houses hundreds of slabs for selection from exotics, to granite and quartz. This offering allows designers to utilize the space as a multi-faceted hub for tile and stone specification from floor to ceiling.
The Miami studio, located at 8788 N.W. 27th Street, is the fourth Daltile design studio to open its doors, joining Dallas, Philadelphia and San Francisco as a regional design hub for the brand. A grand opening celebration will take place on May 7, 2015, in partnership with Luxe Interiors + Design Magazine.