Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, will take place at the Bologna Exhibition Center in Bologna, Italy, from September 28 to October 2, 2015. Organized by Edi.Cer SpA and promoted by Confidustria Ceramica in collaboration with Bologna Fiere, this year’s show is expected to attract 100,000 visitors and 900 exhibitors from more than 30 countries.
Now in its 33rd year, Cersaie continues to provide a platform for various professionals within the design and manufacturing world to come together and network — hosting expanded categories of interior and exterior floor and wall covering materials, including porcelain and ceramic tile, natural stone, wood and laminate. This year, a new visual image was designed by Elena Del Prete and Guglielmo Gennari, students of Industrial Design at IUAV of Venice - University of the Republic of San Marino - Degree Course in Industrial Design. Prete and Gennari won the fifth edition of Confidustria Ceramica and Edi.Cer SpA’s Beautiful Ideas competition, which offers students attending universities and design institutes the opportunity to create the image for the following year’s edition of the show. Selected from 22 other submissions, the students said their image “aims to represent Cersaie by defining the production process in relation to the raw materials that make up ceramics.”
To kick off this year’s show, Australia’s most famous architect, Glenn Murcutt, will give the keynote lecture in the Palazzo dei Congressi, located at the center of the Exhibiton Center, at 11 a.m. on September 29. Winner of the 2002 Pritzker Prize, among many other notable awards, Murcutt uses simple materials to create environmentally-friendly buildings that fit in with the climate and the landscape, referring to this architecture as “ecological functionalism.” Along with numerous private homes throughout Australia, Murcutt’s major achievements include the Museum of Local History and Tourist Office in Kempsey, the Bowali Visitor Information Centre in the Kakadu National Park and the Arthur and Yvonne Boyd Art Centre in Riversdale — all of which are also located in Australia.
For the seventh consecutive year, Cersaie will provide a packed calendar of conferences and seminars as part of its ongoing cultural program, “Building, Dwelling, Thinking,” which will host a range of interactive talks from various accredited architectural and design professionals.
The show will also host a meeting of European manufacturers, retailers and tilers. For the first time, these players will come together to discuss the short- and long-term market prospects and explore many topics of shared interest, such as technical training of professionals and the state of international standards governing products and installation methods. Representatives from CET (European Ceramic Tile Producers’ Association), EUF (European Ceramic Tile Fixers’ Association) and distributor and retailer associations from several different countries will be present.
Another highlight of this year is “Cer-Stile,” an entirely new show feature. Cer-Stile is a collective exhibition promoted by Edi.Cer SpA, BolognaFiere and Promos S.r.l., as the continuation of the “CER-SEA” exhibition from last year’s show, which was organized by Italian designers, Angelo Dall’Aglio and Davide Vercelli. “Cer-Stile,” also created by Dall’Aglio and Vercelli, will be a unique journey from North to South, from the mountains to the sea, exploring Italy’s key areas of excellence. It will be set up as a three-stage journey — extending over an area of 1,500 square meters, where the visionary concept will be combined with concrete aspects of renovation. At the center, an unused railway station will become the conceptual hub of the exhibition and will serve as a venue and meeting place for events.
Tiling Town, another event that visitors should make a priority to stop by, will be back in a new and more prestigious location alongside the Services Center near the main entrance in an area known as “Area 49.” Now in its fourth edition, the event will bring together the entire world of tile laying at Cersaie. This year, Tiling Town will be divided into three separate areas. A large space will be occupied by Assoposa (Italian ceramic tile layers’ association), whose “Master Tilers” will give numerous demonstrations each day on how to install large-format and thin tiles for interior and exterior applications. Following last year’s success, this year’s event will involve students from the vocational school of Silandro in Bolzano; eleven apprentices accompanied by their tutors will carry out some highly complex work requiring a high level of manual skill, precision and meticulous workmanship.
For more information about Cersaie, visit www.cersaie.it/en.