Cosentino selected as the exclusive surfacing provider for the new Pirch SoHo flagship showroom
NEW YORK, NY -- Cosentino, the world's leading manufacturer of quartz, natural stone and architectural surfaces, announces a new partnership with Pirch, the innovative home retailer that brings luxury home appliance brands to life in experiential showrooms. Pirch has chosen Cosentino to be the exclusive surfacing provider of its new flagship showroom at 200 Lafayette Street in SoHo, New York, which opened on May 21. The spectacular showroom will showcase a vast array of Dekton ultra-compact surface, Silestone natural quartz and Cosentino's natural stone products in a multitude of stunning and engaging applications.
Pirch is more than just a store. Each showroom is a living, breathing showcase that allows guests to "test drive" premiere kitchen, bath and outdoor appliances before they purchase. Unlike standard industry showrooms, the store offers shoppers a 360-degree sensory experience. Guests are encouraged to engage with an array of state-of-the-art products within fully functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths. All Pirch showrooms are staffed with Lifestyle Advisors, Personal Wellness Directors and a full-time culinary team, helping guests discover and fall in love with products that best suit their lifestyle.
"We are very proud of our collaboration with Pirch SoHo,"said Eduardo Cosentino, CEO for Cosentino North America. "Cosentino shares the same approach to luxury lifestyle, innovation and high design that Pirch embodies. This partnership with Pirch underscores our commitment to partnering with top-tier brands while expanding our presence in Manhattan and nationwide."
Almost every surface in the new flagship showroom featuresDekton ultra-compact surface, a universal architectural material, Silestone natural quartz, or one of Cosentino's high-quality natural stone products. From flooring, walls and custom staircases, to indoor- and outdoor-countertops, islands, backsplashes, tub surrounds, vanities, tables and more, the showroom is the perfect example of the unlimited design possibilities that can be achieved using Cosentino's products.
"We are both excited and proud of our new alliance with Cosentino at Pirch SoHo," said Jeffery R. Sears, CEO and co-founder of Pirch. "It not only reaffirms our commitment to partnering with best-in-class brands, but our unwavering passion to ignite inspiration and discovery among our guests."
The Pirch SoHo partnership is another important move for Cosentino as the company continues to significantly expand its presence in the U.S. In addition to Pirch SoHo, Cosentino also provides its innovative surfacing products to several other Pirch showrooms nationwide, including Chicago, Atlanta, Dallas, New Jersey and Southern California locations.