ORANGE, CA -- Emily Holle, director of trend and design at M S International, Inc. (MSI), travels the world learning what consumers want and how they shop. Based on these insights, MSI reorganized its Decorative Mosaics and Wall Tile category and incorporated the changes into a redesigned webpage.
"By restructuring the category and updating the webpage, we've made our customer's shopping experience more intuitive, efficient and enjoyable," said Holle.
Now, users can shop MSI's complete line of Decorative Mosaics and Wall Tiles all on one seamless page, or by popular looks and trends, such as: Specialty Shapes, Subway Tiles, Stacked Stone, Decorative Blends and more. Visitors can also search for products by material, including porcelain, ceramic, natural stone, metal and glass. The new webpage features Trim Pieces and Listellos, too, so every tile the customer may need is right at hand.
According to Holle, changes to the Decorative Mosaics and Wall Tiles category have been well received. "We saw an opportunity to improve customer experience and we capitalized on it," she explained. "This was a huge undertaking, but we couldn't be happier about the overwhelmingly positive feedback we've received."