The annual International Surface Event (TISE) is slated from Wednesday, January 18 to Friday, January 20, 2017 at the Mandalay Bay Convention Center in Las Vegas, NV, with the educational program scheduled to begin on Tuesday, January 17. The exhibition comprises Surfaces, StonExpo/Marmomacc Americas and TileExpo — making it North America’s largest floorcovering, stone and tile industry event.

TISE 2017 will join buyers and sellers from all over the world to see the latest products, trends, services and technologies. Moreover, the show floor will be alive with hands-on demos, inspiring trends, key manufacturers and industry suppliers. The exhibition is expected to include 700 exhibiting companies and a display of more than 1,000 products.

In addition to the exhibits, TISE 2017 will also offer visitors a host of show features to enhance their trade show experience.

Among the features on the exhibition floor will be the Social Learning Lab, which will provide the perfect place to catch brief education sessions, led by the experts, on the ever-evolving world of social media. Visitors can experiment with blogs, interact with fellow attendees and tweet or post directly from the show floor.

Other show highlights will be the Trends Hub and Tool Alley. The Trends Hub — sponsored by Floor Focus/Floor Daily and Polycor — will offer an environment filled with inspiration, trend information and a preview of the hottest products, colors and textures for interiors in 2017 and beyond. Tool Alley, which will be sponsored by Tools4Flooring.com, will present all the latest and greatest tools in one convenient location. Tool Alley will feature on-floor demonstrations and an impressive collection from the top tool suppliers in the industry.

The show floor will also include the Installation Showcase. Sponsored by Bostik, Floor Covering Installer Magazine, and Tools4Flooring.com, the Installation Showcase explores some of the most common challenges facing flooring, stone and tile professionals today. New techniques will be introduced during live how-to demonstrations on the show floor. Leading experts will demonstrate the latest installation methods for carpet, tile, stone, resilient, hardwood, laminate, mixed media and more.

The International Surface Event (TISE) 2017 will take place at the Mandalay Bay Convention Center in Las Vegas, NV, from Wednesday,
January 18 to Friday, January 20, with the conference program beginning on Tuesday, January 17..


TISE 2017 tile-specific seminars and related topics

 

TUESDAY, JANUARY 17, 2017
9:00 A.M. – 10:30 A.M.

TU01- The 2017 Residential & Commercial Forecast – Has the Cycle Peaked?

Presenter: Mark Boud, Senior Vice President at Metrostudy

Location: Islander A

Gain critical insights and actionable intelligence from Mark Boud, Senior Vice President from Metrostudy. Metrostudy maintains the nation’s most comprehensive database of housing market information. Every quarter, the research teams deliver the most accurate market data on active and future construction in the industry. Make decisions with the confidence knowing you are utilizing the most complete and accurate information available. Join us as we address these and more issues in the residential and commercial real estate markets.

LEARNING OUTCOMES:

  • What are the ramifications on the real estate markets of the past election?
  • How is year 2017 shaping up in terms of residential and commercial demand and supply?
  • What is the likely appreciation/inflation rate for real estate in 2017?
  • What dangers/risks lurk in both residential and commercial real estate?
  • How much demand will there be for remodeling activity?
  • In terms of future investments, which regions are still growing/which should be avoided? 

Credits: AIA: 1.5 LU; NKBA 0.2 CEU


TUESDAY, JANUARY 17, 2017
9:00 A.M. – 10:30 A.M.

TU02 - Selling the Value of Quality Installation

Presenter:  Tom Jennings, Vice President - Member Services at WFCA

Location: Islander B

Poor installation is the gift that keeps on giving! The cost of poor installation to your business is felt not only today, but also into the future, as claims rise and bad reputations spread like wild fire in today’s tech-savvy climate. Learn proven strategies to differentiate both you, and your firm, in today’s marketplace through quality installation.      

LEARNING OUTCOMES:

  • Learn words that you should always use, and words that you should never use, when selling installation.
  • Explaining why there is more included in any installation than merely the cost of the material itself.
  • Learn techniques to put the emphasis on the “chef and the recipe” rather than just the ingredients themselves.
  • Learn the benefits of sometimes telling the customer no…and how to properly do so.

TUESDAY, JANUARY 17, 2017
9:00 A.M. – 10:30 A.M.

TU03 - Find the Top Three Social Media Sites for your Small Business

Presenter: Barb Burgie, Owner of Burgie MediaFusion, LLC

Location: Islander C

In today’s busy marketing world figuring out where to be and what to say is critical. In this session, you will learn how to evaluate what social media sites are best for your business. Learn what audiences engage in the most on what sites and how to put those sites to use for your company.

LEARNING OUTCOMES:

  • The top 10 most commons social sites for business owners.
  • User engagements for each of the featured sites.
  • Ways to convert and receive ROE and ROI using social media.

TUESDAY, JANUARY 17, 2017
9:00 A.M. – 10:30 A.M.

TU04 - Finding, Attracting, Training and Retaining Quality Installers

Presenters: Jon Namba, President at Namba Services; Mike Turner, President at Floor Covering Consulting

Location: Islander H

Is it really that hard to find quality Installers? Can you train subcontractors without being classified as an employer? Are you looking for some answers on how to find qualified Installers? If so, this seminar will give you a few insights on different practices to finding Installers. Mike Turner will share his years of experience working with a large workroom training and retaining valued installers. Jon Namba will share his experience as an installer running a small business.


TUESDAY, JANUARY 17, 2017
9:00 A.M. – 10:30 A.M.

TU05 - Residential Installation Forum: Interact, Engage, Motivate

Presenters: Hank Strauss, Owner/President/Executive Management at Mountain Marble & Granite, Inc.; Thomas Kilfoyle, United Marble Fabricators; Blake Christensen, Valley View Granite

Location: Islander G

This open forum for installation professionals is an excellent opportunity to discuss with your installer colleagues many of the challenges involved in the residential installations. Hear from some of the top installation professionals as we discuss installation methods, equipment needs and materials. Come prepared to share ideas and discuss challenges you face every day. All attendees are encouraged to participate by presenting a problem or sharing a solution.

LEARNING OUTCOMES:

  • Gain a better understanding of residential installation projects.
  • Explore how other installers deal with the myriad of issues involved in both interior and exterior projects.
  • Learn about resources that will help your company meet installation standards during projects.
  • Discuss installation methods, equipment needs, materials, and personnel matters.

TUESDAY, JANUARY 17, 2017
10:50 A.M. – 11:50 A.M.

TU07 - Matching the Right Tile to the Right Installation Method

Presenters: James Woelfel, President, NTCA; Vice President and Estimator at Artcraft Granite, Marble, & Tile Co.; Mike Micalizzi, Senior Director, Technical Services at Custom Building Products

Location: Islander B

Ceramic tile and natural stone tiles can last a lifetime when properly specified for the right area and installed correctly. This session will discuss proper applications for certain tile and stone products and the negative effects when these products are used inappropriately.

Credits: AIA: 1.0 LU; IDCEC: 0.1 CEU HSW


TUESDAY, JANUARY 17, 2017
10:50 A.M. – 11:50 A.M.

TU08 - Millennials – Changing the Game

Presenter: Traci Kloos, Senior Design Manager - Marketing
at Tarkett

Location: Islander C

The Millennial demographic group is hitting the marketplace in mass quantity. They are different than any other group in history. They act differently, think differently and most definitely, shop differently. If you are not prepared to deal with their unique needs and approach to retail, you may lose them as a consumer. This session will identify the key strategies in winning with this consumer. Identify their unconventional approach to design, home ownership and remodeling. We will take an in-depth look at who the Millennials are and what has shaped their views. We will explore their approach to work, communication, marketing and brand loyalty. We will review the housing market analytics, as it pertains to the Millennial group. We will also review their thoughts behind home ownership, home renovations and the quest to find the home improvement retailer and products that will fit their unique needs and budget constraints.

LEARNING OUTCOMES:

  • Provide a brief overview of the Millennial demographic group
  • Explore how Millennials approach purchase decisions, shopping, and home ownership.
  • Discuss Millennial-driven home design and décor trends. 
  • Discuss the top five engagement points that are critical in gaining Millennial loyalty and earning their trust as a customer.
  • Recognize potential areas of concern within your own business model.

Credits: AIA: 1.0 LU; IDCEC: 0.1 General


TUESDAY, JANUARY 17, 2017
12:20 P.M. – 1:20 P.M.

TU11 - Self Leveling Underlayments Compared to Traditional Mortar Bed Installations

Presenters: Martin Brookes, Owner of Heritage Marble & Tile Inc.; Mark Pennine, Ardex Americas

Location: Islander A

Technology in the tile industry has allowed materials to be produced in larger formats and reduced thicknesses. In addition, many new design patterns offer tile in different sizes and formats, requiring substrates to be prepared properly for a successful installation. Often, the requirement for substrate flatness and levelness exceeds the capabilities of other trades.  Self-leveling underlayments and traditional mud-set floors are both options for consideration.

Credits: AIA: 1.0 LU; IDCEC: 0.1


TUESDAY, JANUARY 17, 2017
12:20 P.M. – 1:20 P.M.

TU15 - Care and Maintenance Interactive Experience: Cause, Cure, Prevention

Presenter: Rod Sigman, Business Development Manager, Technical Installation & Care Systems at Custom Building Products

Location: Islander G

This session offers a unique experience to understanding some of the most common tile and stone-related care and maintenance problems; how to fix them and most importantly, how to prevent them. Attendees will choose a small group and be able to help discuss and interact with their group in assessing the cause, cure and prevention and then provide their conclusion to the entire room for a general discussion. Given the varying backgrounds and experience levels of all attendees, this session will be helpful and practical for anyone interested in learning more about proper care and maintenance and the common pitfalls to avoid. Additional hands-on demos will also be shown by the presenter to further demonstrate proper care and maintenance techniques and problem solving.

Credits: AIA: 1.0 LU


TUESDAY, JANUARY 17, 2017
1:40 P.M. – 3:10 P.M.

TU20 - Installation Guidelines for Gauged Porcelain Tiles and Gauged Porcelain Tile Panels

Presenters: Noah Chitty, Director of Technical Services at Crossville, Inc.; Benjamin Szell, Founder & President at European Tile Masters

Location: Islander G

A new standard for both product and installation is in the works in the tile industry, addressing new technology in porcelain tiles that allow for tile to be produced in much larger formats and in reduced thicknesses. This opens the door for ceramic tile to be used in many new opportunities for both commercial and residential applications. This session will update attendees on the standard, and will cover basic components of installation recommendations.

Credits:  AIA: 1.5 LU; IDCEC: 0.1 CEU/HSW


TUESDAY, JANUARY 17, 2017
3:30 P.M. – 5:00 P.M.

TU25 - Specifying and Installing Membranes in Ceramic Tile Installations

Presenter: Art Mintie, Director of Technical Services at Laticrete International

Location: Islander G

This topic will cover an explanation of the different types of membranes used regularly on tile projects. Examples include waterproofing, crack isolation, uncoupling and sound abatement. Installation guidelines and recommendations of appropriate applications will be discussed. Actual case studies of successful projects will be a focal point of the presentation.

Credits:  AIA: 1.5 LU/HSW


WEDNESDAY, JANUARY 18, 2017
8:00 A.M. – 5:00 P.M.

CFITC - CFI R1 C1 Entry Level Certification - Day 1

Location: CFI Booth

The industry’s top installation trainers will share the latest installation techniques and tools. Come prepared to leave with a thorough understanding of installation as it relates to becoming one of the most knowledgeable flooring professionals in the field. This two-day course will focus on hands-on skills training and knowledge for flooring installers with a minimum of two years of experience.


WEDNESDAY, JANUARY 18, 2017
8:00 A.M. – 9:30 A.M.

WE01 - Design and Color Trends 2017

Presenter: Traci Kloos, Senior Design Manager - Marketing at Tarkett

Location: Islander A

Know how and why color and style trends are evolving is key in the home goods industry. Having this knowledge allows you to speak to your customers with confidence. It also instills peace of mind with your customers that the product and color decisions they made will last. Hear the up to the minute and future trend forecast from an interior design industry veteran who also sits on the board of directors of the Color Marketing Group.

LEARNING OUTCOMES:

  • What is going on in the area of home design?
  • What is driving the trends in color and style?
  • Explore the five design style segments and the colors associated with them?
  • Look at specific flooring material, style and color trends?
  • How can I use this information to increase sales in my business? 

Credits:  AIA: 1.5 LU/HSW; IDCEC: 0.1


WEDNESDAY, JANUARY 18, 2017
10:30 A.M. – 11:30 A.M.

MIACEU - Attracting More Designers to Your Showroom - How to Administer CEU Programs

Presenter:  Robert Bacon, Stone Sales Specialist at Daltile + Stone

Location: Islander H

Want to expand your outreach to architects and interior designers? Have you ever had difficulty getting an appointment at a large firm in your area? Consider providing CEUs (continuing education units) to the design community. This session will showcase how the CEU program works and how to position your company as the leading expert on natural stone in your marketplace. We’ll also explore how the various CEU programs work (AIA, ASID, IDC, IDEC, IIDA, NKBA and others) and how to get started giving presentations. This “how-to” explanation will help you get started down the CEU provider path.

LEARNING OUTCOMES:

  • Discuss the history of the CEU program and how other MIA companies are utilizing its resources. 
  • Learn about the fees for being involved and what benefits you receive. 
  • Summarize each of the courses currently offered and briefly examine the support and literature available for training. 
  • Review how to schedule classes and what to do with the paperwork involved.

This session is free, but space is limited so please register in advance.


WEDNESDAY, JANUARY 18, 2017
12:00 P.M. – 1:00 P.M.

WE06 - Design Philosophy of Retail Spaces: Commerce, Culture & Community (for Retailers)

Location: Islander A

Successful design of retail spaces begins with understanding the customer within the context of their culture and community. What motivates a customer to come into a space, feel intrigued and inspired by it and want to return to it requires that the design team conduct a deep dive into the values and aspirations of the intended visitors to the space. Presenter will discuss how the design teams conduct this process and how the outcomes of the process guide the design execution. Many of the firm’s projects will be showcased and discussed with regard to how the use of materials plays a vital role in storytelling within design of spaces that have been highly successful for the clients.

LEARNING OUTCOMES:

  • How does design of spaces create a place that visitors want ‘to be’?
  • How do successfully designed spaces integrate the local cultural landscape?
  • Why should we look past customer demographics to the psychographic profile of our customers?
  • How does understanding the brand community play a role in creating authentic, compelling customer experiences?
  • How can we use materials to engage customers and facilitate dialog and social interaction?

Credits: AIA: 1.0 LU; IDCEC: 0.1 CEU


WEDNESDAY, JANUARY 18, 2017
12:00 P.M. – 1:00 P.M.

WE08 - Ceramic Tile Installation Failures: Could It Be Me?

Presenter:  Mark Pennine, Ardex Americas

Location: Islander C

Everyone dreads getting callbacks and failures in the tile industry. However, studying them is an excellent way to learn from those mistakes. The key is using this knowledge to train installers, dealers, distributors, designers and architects on the proper way to install ceramic tile products properly — the first time.


WEDNESDAY, JANUARY 18, 2017
12:00 P.M. – 1:00 P.M.

WE10 - The War on Independent Contractors

Presenter: Jeffrey King, Partner at JKing Esq.

Location: Islander G

The proper classification of independent contractors continues to be a key issue for this industry. No issue is more confusing and potentially more costly than the proper classification of independent contractors. There is no single test to ensure a worker is properly classified. A worker can be independent for the IRS, but not for the Wage and Hour Division. The law is under constant flux and there are significant rulings and regulation that will impact the attendees. There is currently proposed legislation before Congress on this issue. This session will provide you with a practical approach to minimize the risk of misclassifying a worker as an independent contractor. Presenting a suggested approach and applying it to real situations, participants will work together to examine their own situations and develop a solution.


WEDNESDAY, JANUARY 18, 2017
3:45 P.M. – 5:15 P.M.

WE12 - The Top 10 Social Media Trends for 2017

Presenter:  Christine Whittemore, Chief Simplifier at Simple Marketing Now LLC

Location: Islander B

Wondering what’s happening in social media for 2017? Attend this session to get the lowdown on what’s happening socially online and what you need to pay attention to in 2017 for your business.

LEARNING OUTCOMES:

  • Understand how social media is evolving.
  • Discuss the implications of social networking in 2017 for your business.
  • Identify which trends to monitor closely in 2017.
  • Discuss how to apply social media to your business.

Credits: AIA: 1.5 LU; IDCEC 0.1 CEU


THURSDAY, JANUARY 19, 2017
3:45 P.M. – 5:15 P.M.

TH11 - Substrate Preparation for Floor and Wall Tile Applications

Location: Islander A

The key to a successful floor or wall tile installation is a properly prepared substrate. New technology in tile manufacturing offers multiple sizes, shapes and thicknesses with unlimited design potential. These products often require a flat or level substrate that is unlikely prepared properly when the tile contractor arrives on the job. This session covers multiple options to consider in the field to bring the substrate into tolerance. The session will discuss both floor and wall tile installations.

Credits: AIA: 1.5 LU/HSW; IDCEC: 0.1 CEU


THURSDAY, JANUARY 19, 2017
3:45 P.M. – 5:15 P.M.

TH14 - A Look at the Latest Flooring Failure Case Studies

Presenter:  Lewis G. Migliore, President at LGM and Associates Technical Flooring Services

Location: Islander H

Flooring failures plague everyone selling the products, but the failures could be caused by a number of different issues from lack of knowledge, “overselling” by the salesperson, product performance capabilities, legitimate product defects, installation issues or environmental causes. By reviewing actual case studies of the flooring material, the problem and the resolution, you will discover how the failure could have and should have been prevented. In addition, you’ll learn why a product may not have been appropriate for the application in the first place. This session is a must attend for anyone associated with flooring material sales, installation and/or care who wants to stay out of trouble and prevent costly mistakes. This program will cover hard and soft surface flooring issues.

LEARNING OUTCOMES:

  • Recognize many common flooring failures. 
  • Identify the causes of many common flooring failures.
  • Discuss how to resolve many common flooring failures.
  • Describe how to prevent many common flooring failures.

Credits:  AIA: 1.5 LU


THURSDAY, JANUARY 19, 2017
3:45 P.M. – 5:15 P.M.

TH15 - Maintenance & Restoration Forum: Interact, Engage, Motivate

Presenters: David Bonasera, Owner of ESP/Environmentally Safe Products and Procedures; Lucas Willemse, New Business Development at Castel-Mare Marble Care

Location: Islander G

Join your fellow stone and tile maintenance and restoration professionals to share challenges and solutions. We’ll start with a discussion of sealers and cleaners and then move into the business side of natural stone restoration, including selecting the jobs that create the most profit. But, we won’t stop there, because a lot more goes into being successful in the maintenance and restoration business than just cleaners and sealers. We’ll also cover some topics that you must understand in order to protect yourself, such as how granite fabrication, man-made countertop materials, and even the adhesives used on the countertop can affect maintenance and restoration. Finally, we’ll cover tile installation methods, proper show assembly and how to identify potential problems before they become your problem. This is a can’t miss session for any stone or tile maintenance and restoration professional. 

LEARNING OUTCOMES:

  • Determine how to select the proper sealers and cleaners, techniques and methods for each type of stone or tile. 
  • Identify new ways to increase their profitability in the stone refinishing business, from selecting the most profitable jobs to standardizing projects.
  • Describe how maintenance and restoration can be affected by the stone fabrication technique, material used and even the adhesive used for the countertop.
  • Recognize how to identify tile installation failures that could adversely affect the maintenance or restoration job.