Stone and tile flooring throughout 190 Strand, a luxury high-rise in one of London's elite areas, was treated with a range of Fila products to preserve and showcase its high-class look

Fila Industria Chimica S.p.A. surface treatments have been specified by Stone & Ceramic, Ltd. of Woolwich, London, England, for its most extensive project to date at 190 Strand. The flagship development, by St. Edward, includes a collection of bespoke suites, penthouses and apartments set in London's cultural heartland. FilaProject worked alongside Stone & Ceramic, Ltd. to provide initial cleaning and maintenance solutions for the multiple tile designs specified.

One of the main attractions for the residents of 190 Strand, which was completed earlier this year, is the Business and Leisure suite, featuring a stunning swimming pool, sauna, steam room and rainforest shower, as well as male and female changing rooms. The enormous swimming pool comprises 700 square meters of porcelain floor tiles in a range of sizes, including 750 x 750, 600 x 600, 600 x 300 cm and 15 mm mosaics. A striking island stone feature wall creates an impressive backdrop to the luxurious swimming pool.

The Business and Leisure suite provides residents with the perfect retreat to relax and unwind. Stone & Ceramic, Inc. worked closely with Grid Architects and St. Edward to complete the colonnade area, as well as the Business and Leisure suite to an exceptionally high standard.

Situated within Westminster's world-famous "Strand," the development spans six iconic buildings, and is set within a private landscaped square. In addition to the pool area, natural stone and porcelain surfaces are featured throughout the luxurious kitchens and bathrooms. A variety of porcelain and natural surfaces were also installed throughout the colonnade business center, including a 5-meter-long stone feature desk.

FilaProject recommended a range of treatments for the different surfaces and their specific locations. They included concentrated acid detergent, Fila Deterdek, which has a safe, buffered formulation; degreasing and stain removing, FilaPS87; universal, ph-neutral FilaCleaner; organic stain remover, FilaSR95; and water-based gel cleaner, Filanopaint Star. All treatments provided high performance, while safe-guarding the surface characteristics.


190 Strand

London, England

Architect: Grid Architects, London, England
General Contractor: St. Edward, London, England
Tile Contractor: Stone & Ceramic, Ltd., London, England
Cleaning and Maintenance Products: Fila Industria Chimica S.p.A., San Martino di Lupari, Italy