Recognized by many as the most important international tradeshow for ceramic tile and bathroom furnishings, Cersaie will return to Bologna, Italy, this year for its 35th edition. From September 25 to 29, the event will be hosted at the Bologna Exhibition Center.
Organized by Edi.Cer SpA and promoted by Confindustria Ceramica in collaboration with Bologna Fiere, the annual event attracts more than 800 exhibitors from around the world, including architects, interior designers, tile installers and distributors.
Cersaie’s annual conference and seminar series, “Building, Dwelling, Thinking,” will include notable figures from the international architecture and design community. This year, award-winning Chilean architect, Sebastián Irarrázaval, will be a guest speaker, alongside Elisa Valero Ramos from Spain, who specializes in bio-dimatic and energy saving design, as well as educational architecture, and is most recognized for his Caterpillar House.
Cersaie also offers some interactive features, including Tiling Town, otherwise known as Area 49, which is located adjacent to the entrance of the exhibition center. “For its sixth edition, Tiling Town has reserved five work in-progress areas for demonstrating classic tiling techniques — flatness, preparation of the substrate, preparation of the bathroom, coating the substrate with adhesive, floating cladding/facade — with an additional area for demonstrating installation techniques for large panels,” said Andrea Serri, manager at Edi.Cer SpA. “Every day, there will also be technical seminars for designers about large panels, with two hours of theory and two hours of practical workshop experience, worth four professional training credits (CEUs).”
A large space inside Area 49 will be occupied by Assoposa (the National Association of Tile Laying Companies and Technicians), whose master tile installers will demonstrate how to install large and thin panels and indoors and outdoors coverings for the duration of the show.
Attendees can also explore this year’s “Cer-Sail - Italian Style Concept,” a 1,500-square-meter collective exhibition curated by Angelo Dall’Aglio and Davide Vercelli, which will explore the vision of an ideal port inspired by classic Greek and Latin examples, as places of trade and cultural exchange.
Inspired by the popular 1970s Italian show from which it gets its name, “Milleluci” will be another exhibition and event space for the public to engage in a multisensory journey of different theatrical atmospheres.
The international press conference, which will kick off the exhibition on September 25th, will take place at the Palazzo Ducale in Sassuolo, a tradition that began two years ago to expose attendees to another thriving region in Italy. During the conference, the winners of the Ceramics of Italy Journalism Award and the contest winner of next year’s Beautiful Ideas contest will be announced.
For more information about Cersaie, visit cersaie.it/en.