Ronkonkoma, N.Y. -- Hastings Tile and Bath is preparing for a year-long celebration of the 50th anniversary of industry-defining design, Vola. As the exclusive importer of the Vola brand in the U.S. for almost 20 years, Hastings Tile has introduced thousands of architects, designers and homeowners to Arne Jacobsen and Verner Overgaard’s iconic faucet design.
“From the day we first began importing and distributing Vola, we have never waived from our belief that this faucet defined the way we think about faucet design and it is as relevant today as it was in 1968,” said Bob Gifford, director of business. “We are honored to be the exclusive importer of the brand here in the States, we work hard to ensure that every generation understands the history and the value of this brand.”
2018 is the 50th year of the faucet, and Vola and Hastings Tile will be celebrating the faucet and Danish design throughout the year in many ways: with a website dedicated to the product and its anniversary, national and international events, CEUs, trade shows, print and online advertising, a series of films that visually articulate the history and future of the brand.
The dedicated website hosts six short films that, when combined, will tell the full Vola story--its history, its effect on present day design and how the brand envisions its future. The website, which begins with a film entitled, “The Original.” The brand has been collaborating with a number of renowned international architects, including Los Angeles-based, Marmol Radziner.
“We use Vola products because they are truly the best,” said Ron Radziner of Marmol Radziner. “Vola’s designs are beautifully proportioned, well-crafted and effortless to use.”
Another feature of the dedicated website is Vola’s Configurator. This tool allows users to explore and configure its faucets, towel warmers, and showerheads, providing the ability to change spout length, lever length, number of bars for the towel warmer (and the distance between them) and to see what the products look like in any of the four standard, 14 colored finishes, or eight exclusive finishes (Brushed Gold, Gold, Copper, Brushed Copper, Nickel, Black Chrome, Brushed Black Chrome or Deep Brilliant Black).
More information on the celebration will be released in early 2018.
For more information, visit 50years.vola.com.