Miami, Fla. -- Tile of Spain, representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers' Association (ASCER), announced its schedule for Coverings 2018, to be held May 8-11 in Atlanta, Ga.
The Tile of Spain booth (#3718), located in the center of the Spanish Pavilion, will feature educational seminars and video presentations, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers' achievements.
Visitors to the Spanish Pavilion will witness advanced ceramic tile technology and breathtaking design choices from the 85 Spanish ceramic and stone manufacturers exhibiting at the show.
Highlights of events at the Spanish Pavilion include: “Augmented Reality - Ceramic Trends 2018;” “Optimal Approach to 2018 Ceramics - The Building System;” and “Talk to the Expert Happy Hour.”
“Augmented Reality: Ceramic Trends 2018” will be presented Wednesday, May 9 at 12:45 p.m. and Thursday, May 10 at 12 p.m. The presentation will dig deep into the broad array of micro tools that creative directors can employ to create the most effective and layered looks. Purchasers, sales-people, specifiers and end-users alike should all find valuable take-aways from this session by learning to distinguish the multiple layers of modern design and production techniques in ceramics.
“Optimal Approach to 2018 Ceramics - The Building System” will be held Tuesday, May 8 at 12 and 2 p.m., Thursday, May 10 at 2 p.m., and Friday, May 11 at 12 p.m. This session will reveal some key tips and tricks to getting the most out of tile. As a supplement to the conference session "Skin vs. System," the presentation will explore sales channels, specification practices, and material selection models that can make the use of tile the most important and impactful aspect of a project.
Talk to the Expert Happy Hour will be on Tuesday, May 8 from 3:30 to 6:30 p.m. where attendees can "Talk to the Expert" about tile specification, trends, and more.
The 2018 Spanish Pavilion is organized and sponsored by ASCER, the Professional Association of Ceramic Tile Manufacturers from Spain, and ICEX Spain Trade and Investment.
For more information, visit tileofspainusa.com.