Tau Ceramica Presents New Collections and Formats at Coverings 2018
This year Tau will develop the new Insignia collection, which pays tribute to the brand name Tau Ceramica’s 50-year business history. The company presented the first Capsule Edition of the collection at Coverings 2018.
Tau also introduced new formats at Coverings, including: 90x180, 30x180, 22.5x180 and 25x100 cm, as well as new finishes, developed as a result of Tau’s bid to invest in R&D, aimed at seeking products that stand out for their technical and visual excellence.
In addition to Tau’s existing wide range of porcelain tiles, including tiles in a standard thickness, extra-thick 20mm outdoor tiles, and large-format slimline 3 and 6mm-thick tiles, Tau has added a new 12mm-thick 320x160 version for countertops and worktops.
These new additions are available in Tau’s two new collections, Insignia and Evolution, and in the well-known Ascale range, which has been revamped and extended with new products.
At Coverings 2018, Tau presented a capsule edition of its Insignia collection, which will be extended by Tau during the course of 2018. Insignia pays tribute to the 50-year business history of the Tau brand name. The tribute is reflected in the logo that Tau has designed for the collection: a T for Tau that is duplicated to form the I of Insignia.
The Insignia collection is inspired by nature, art, history, literature, and architecture. The company’s latest investments into technology and innovation were channelled into the collection’s development, leading to the creation of new formats and finishes. The leitmotifs to the collection are three black stone-effect models (Soapstone, Bluestone and Wornstone), rounded off by a veined marble-look model (Millerighe), cement-effect model (Maxxi), one inspired by vintage cement tiles (Rivet), and three wood-effect ones (the oak Paliano, walnut Origin and pine Diluca).
As well as the capsule edition of Insignia Tau launched Evolution at Coverings 2018: a collection made up of some of Tau’s best-known series, which have been joined by new products or rounded off with new formats. Evolution implies knowledge, transformation and change, which is synonymous with keeping up with the times. This is why Tau has taken series from other collections and revamped them to meet the needs of today’s market.
Evolution features the emblematic Corten series, now in a 60x120 format; its most popular wood-effect series, Forever, in a new 25x100 cm format; its most successful marble-effect models, Torano and Dozza, in a new 90x180 cm format; and the Shine series, which has been extended with the addition of a delicate onyx-effect model, Palazzo.
For more information, visit www.tauceramica.com.