FIORANO MODENESE, ITALY -- At Cersaie in September, Davide Colli, the new Chief Operating Officer (COO) of Ceramiche Piemme, was presented. He joined the Fiorano Modenese-based company in July, bringing with him extensive experience acquired with the Concorde Group.
Born in Reggio Emilia in 1972, Colli holds a degree in business administration, a master's degree in Foreign Trade and International Marketing, and a career path characterized by a true vocation for sales and international markets. In his previous role as executive European key account, he developed brand awareness by contributing to the growth of sales and opportunities throughout Europe and in key markets such as Eastern Europe and the Middle East.
"I accepted this new challenge at Ceramiche Piemme with great enthusiasm and I would like to thank president Carla Vacchi, who, together with her sons Sergio and Giovanni, offered me this opportunity,” said Colli. "Since 2015, the company has shown the entire ceramic industry that it knows how to implement a serious recovery plan, resuming a path of important growth both in terms of image and company solidity.”
Since 2016, the company has strongly increased its production by 500,000 square meters/year, to reach the current production of 7.7 million square meters/year. These results have also been achieved thanks to significant investments in research and digital printing technology.
"The path of growth we have undertaken makes us very proud and confident in the future," said Carla Vacchi, president of Ceramiche Piemme. "Davide Colli will be able to make an important contribution, especially to commercial and marketing strategies to implement brand sales and achieve the objectives we set ourselves three years ago.”
Among the priorities of the COO -- to continue re-launching the corporate brands, Ceramiche Piemme, dedicated to the world of design and made for a residential and commercial market, and Valentino by Ceramiche Piemme, a refined and stylish high-end brand -- are to ensure the more widespread presence of the two brands on what are still secondary markets and the approach to new distribution channels in addition to the traditional sales network.