VALENCIA, SPAIN -- Cevisama, the International Fair for Ceramic Tiles, Bathroom Furnishing and Natural Stone that takes place annually in Valencia, Spain, is putting the finishing touches to the preparations for what will probably be its best edition of the last 10 years.

The fair has become firmly established as the leading sales platform for Spain’s ceramic tile industry, which is now Europe’s most prolific producer of floor and wall tiles. The demand in Spain has also taken off again, making the country a more attractive market. Show organizers have set the bar high for this upcoming edition, which is scheduled to take place from January 28 to February 1 at Feria Valencia and is expected to welcome 100,000 professionals from all over the world.

The show’s offering is being set out over 10 halls, one of which is being dedicated to products and materials created specifically for architectural and interior design projects. Hand in hand with the industry, Cevisama is aiming to further boost its status as a must-attend event for property developers, designers, interior designers, architects, manufacturers and distributors.

The exhibitors that the organizers of the fair have recruited for the new hall -- Hall 6 -- include major names in the ceramic tile sector such as Neolith, Natucer, Laminam, Fiora, Hidrobox and Ramón Soler. The hall is being specially designed to suit its new purpose, with modern networking spaces, places to go for a coffee, snack or meal and WiFi zones.

Cevisama’s cultural content this year includes the Architecture and Design Forum, with top-level speakers including Pritzker Prize winning Swiss architect, Jacques Herzog, who will talk about his Tate Modern project in London; and architectural firm, Nieto Sobejano Arquitectos, who will give an insight into their latest major commission, the Arvo Pärt Center in Laulasmaa.

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