Thirty years ago, in 1989, Jilla and Shallom Berkman met a passionate coffee farmer named Jorge from a farm in Peru, who was producing organic heirloom coffee. Intrigued by his mission, the Berkmans decided to learn more about the destructive practices that were used in this type of coffee production that made it one of the most chemically treated good commodities in the world, since heirloom coffee trees are very rare and have never been genetically modified.
After several years of learning how to properly roast and brew heirloom coffee, the couple launched the nation’s first exclusively organic heirloom coffee company, known as Urth Caffé. A lot of thought went into the name, as Jilla and Shallom sought something that embodied both the coffee and environment in which it’s grown. They ultimately came up with Urth Caffé, since “Urth” is an old Welsh root spelling of “Earth” and “Caffé” is Italian for “coffee.” They were also importing and hand-blending fine organic teas, which is when “Exclusively Organic Coffees & Fine Teas” was added to the company’s logo.