KNOXVILLE, TN -- After many years of emphasis on inside sales, Braxton-Bragg is beefing up outside sales by hiring Joe Torres as West Coast regional sales manager, Jackie Hoffman as Pacific Northwest sales consultant, and focusing long-time employee and vice president of business development, Bill Hickey, on the central U.S.

“We support our fabricator partners by providing exceptional value, sharing best practices to assure efficiencies and conducting regional events that help us grow together,” said Rick Stimac, CEO of Braxton-Bragg. “Enhancing our outside presence in the market, allows us to extend our best-in-class service to the customer’s shop floor, assuring customer delight, which is our primary goal.”

Torres brings Braxton-Bragg years of CNC, stone, tile and concrete tooling, sales experience with stints at Diamut, GranQuartz and Hard Rock Tool.

Joe Torres

“We are committed to world class customer service and Joe’s track record and customer following reflects the same values,” said Stimac. “Outside sales is once again a big focus for us, and the West Coast is a region where we see additional opportunity, so we are blessed to have Joe join our team."

Torres showed his level of commitment to a former company when five veteran sales staff left their territories and moved to a competitor. Torres and a co-worker managed to cover five territories and work seven days a week to make sure their customers were not negatively affected.

Torres manages the 10 western states, with an immediate focus on key accounts throughout the territory, and general coverage of the Southern California area.

Jackie Hoffman has joined Braxton-Bragg as Pacific Northwest sales consultant, covering Oregon and Washington. Hoffman has enjoyed a very successful sales career in the stone industry. Since 2007, she has worked with GranQuartz, Western Tool and Steve’s Polishing Pro.

Her past sales growth includes increasing monthly revenue 440%, improving client retention exponentially, and expanding account base from 175 to more than 750 qualified revenue generating clients.

Jackie Hoffman

“Jackie is a goal-driven sales consultant with demonstrated success building lasting relationships with customers, who will make a big impact on our bottom line,” said Jeff Dykstra, Braxton-Bragg vice president of sales and marketing.

The company has refocused and streamlined some executive positions.

Bill Hickey is now focusing on outside sales for the central U.S., including 18 states from Louisiana to Minnesota. Hickey has been with Braxton-Bragg for 14 years, serving in the roles of inside sales consultant; regional sales for Tennessee, Kentucky and Indiana; sales director, vice president of sales; and vice president of business development.

Bill Hickey

“Our service levels have always been world class, but this increased outside sales effort will provide an even better customer experience,” said Hickey. “Our objective is to be face-to-face with our customers, and to let them know we are here to help them in all facets of their operation, 24 hours per day, seven days a week.”