PENDLETON, SC -- The Ceramic Tile Education Foundation (CTEF) recently announced that Heidi Cronin, previously president of The Cronin Company, has joined CTEF as the Industry Liaison and Promotions Director, a newly created role to support the next stage of evolution for the organization.

“We are pleased to welcome Heidi to CTEF in this newly created position,” said Bart Bettiga, executive director of the National Tile Contractors Association (NTCA) and member of the CTEF Board of Directors. “Given her professional experience and passion for qualified labor, we are confident that she will be instrumental in supporting the growth of the Certified Tile Installer (CTI) program alongside Scott Carothers, director of certification and training for CTEF, and shaping the tile and stone industry in the United States.”

As CTEF Industry Liaison and Promotions Director, Cronin will be responsible for speaking on a national level to promote CTEF certification and training programs. Key segment groups include independent distributors, tile and allied product manufacturers, designers, architects, specifiers, remodelers, builders and general contractors. She will work closely with the NTCA and Tile Council of North America (TCNA), including promoting NTCA qualified labor efforts and the TCNA “Why Tile” campaign.

A native of Portland, OR, Cronin grew up in the floor covering distributor industry. She graduated from Southern Oregon State College with a Bachelor of Science degree in Criminology. She began her career at The Cronin Company as a branch manager. From there, she spent time in purchasing, becoming vice president of operations and then president.

“My ultimate goal as CTEF Industry Liaison and Promotions Director is to encourage all tile installers to become Certified Tile Installers and then to further challenge themselves with Advanced Certifications for Tile Installers (ACT),” said Cronin. “That starts with engaging manufacturers, distributors and suppliers to host, support and promote more hands-on testing events, filling those events with installers and then convincing architects and designers to specify CTIs into their projects.”

“Please join me and CTEF in welcoming Heidi Cronin to her new role,” added Bettiga. “The need for qualified labor in the tile industry is real and the value for all involved, including consumer and commercial end users, is significant. Heidi’s enthusiasm and expertise are critical to successfully evolving CTEF’s mission.”