Archincont(r)act Launced as New Theme for Cersaie
BOLOGNA, ITALY -- To reflect recent developments in the world of ceramic products and bathroom furnishings, and the growing importance of the various forms of non-residential building, Cersaie has decided to organize a new theme section called Archincont(r)act. This new exhibition space will join the other now well-established sections of the international exhibition of ceramic tile and bathroom furnishings.
A play on the words “architecture” and “contract,” the aim of the new space is to establish Cersaie’s credentials as an important meeting point between the world of architecture and the Italian and international contract design sector, a show where exhibitors are capable of supplying the materials, solutions and high levels of design required for these architectural projects. Last but not least, the reference to the word “act” underscores the vitality and dynamism for which Cersaie is renowned.
Archincon(r)act will be represented by a new pictogram, which will be held in Hall 29, a 700-square-meter space consisting of two exhibition wings, a central conference area and champagne bar.
The following design and architecture firms will be taking part in this first edition of Archincont(r)act: Archilinea of Sassuolo, Italy; Caberlon Caroppi Italian Touch Architects of Milan, Italy; Genius Loci Architettura of Milan, Italy; Iosa Ghini Associati of Bologna, Italy; JOI-Design of Hamburg, Germany; Mario Cucinella Architects of Bologna, Italy; Noa Network of Architecture of Bolzano, Italy; Studio Bizzarro Galimberti of Ravenna, Italy; Studio Marco Piva of Milan, Italy; and The Hickson Design Partnership of London, United Kingdom