LEXINGTON, KY -- Tressa Samdal, who has served as director of marketing for Florida Tile since October of 2017, was recently promoted to director of marketing and product management. She will now lead the product management department, in addition to her marketing responsibilities for both the Florida Tile and Cotto d’Este USA brands. In her new role, she will be responsible for building brand awareness and leading all phases of the product development process.

Samdal has more than 15 years in the flooring industry, including positions with IVC/Mohawk and Mullican Flooring, where she played integral roles in developing product design and determining market strategy.

“I am so honored to be leading this team,” said Samdal. “The enthusiasm and thought-provoking ideas that are generated in this atmosphere inspire me every day. We are taking the first steps to implement evidence-based design principles to our processes, making sure that we create products that are thoughtful and targeted based on individual customer segment needs. We are starting from a great base and intend to build something amazing here.”
“We feel very fortunate to have Tressa leading our efforts to redefine our product and marketing strategies,” said Michael Franceschelli, CEO. “Her experience and passion to make a difference have made her a highly respected leader in our company.”