Florida Tile’s Excursion HDP Captures the Romance of Nature’s Grandeur
LEXINGTON, KY -- Florida Tile recently introduced Excursion HDP. There is something magical about traveling through the rugged countryside and forests of our national parks. The adventure of seeing mountain vistas and experiencing vast canopies contributes to an unquenchable wanderlust for nature. These journeys are about more than sight-seeing. They are about nourishment and learning, about protecting what sustains us, about building relationships with the outdoors and with each other. This was the quest when developing Excursion HDP from Florida Tile.
“As we worked out the details of this collection, we leaned into the romance of traveling through our national parks and a passion for the outdoors,” said Tressa Samdal, director of marketing and product management for Florida Tile. “We reached deep to create something beautiful and unique enough to stand out in the market.”
The wood-look collection exudes character with an interesting blend of wood species, including reclaimed dead fall wood, knots, splits and striking ash grain visuals. Creative license was taken to achieve a look that is otherworldly and impossible to create with real woods due to the way stains are absorbed in each individual species, allowing the creation of a refined character wood-look. A premium glaze and a light punch create a surface with a smooth matte finish. High durability and beautiful colorations complete the look.
Available in an 8- x 36-inch plank and five parquet mix mosaics, this line of awe-inspiring wood graphics is well suited for both residential and commercial spaces.
Five distinct colors reflect the beauty and variety found on an excursion through the national parks and bring this collection to life. Zion, the lightest of the five colors, is a bleached taupe with soft gray graining. Denali is a smoky blend of light and dark grays. Rainier features honey browns and deep grays. Sequoia has a sepia background with rich chocolate striations. Badlands is the most dramatic of the colors with a dark roasted coffee tone.
“Wood looks are still trending well and we wanted a more refined take on that type of product,” said Doug Hayes, vice president of sales. “The product management team did a great job developing a graphic that is distinctive.”
Manufactured using proprietary HDP -- High Definition Porcelain® printing technology -- and with the technical performance of porcelain, the Excursion HDP collection is appropriate for all residential and commercial wall, countertop, backsplash and floor applications.
It is entirely made in the U.S. in Florida Tile’s Green Squared Certified®, Advanced Manufacturing Center in Lawrenceburg, KY, of 40% pre-consumer recycled content. It meets the DCOF AcuTest® requirements to be installed in wet areas and is GREENGUARD® and Porcelain Tile-certified.