The New Look of Caesar Online
FIORANO MODENESE, ITALY -- After a lengthy design process, Ceramiche Caesar recently presented its new livery: a new company website, which clearly and completely outlines its many services and products for designers and professional users.
The new website is intended to share the "world of Caesar" in a simple, yet effective manner. Text and high-impact images transmit the company's philosophy in a clear and immediate way. With a completely redesigned layout, www.caesar.it is highly user-friendly, with an attractive design, easy, straightforward and, above all, targeted content for architects, retailers and consumers. The content has been expanded and reorganized in the interests of clarity and effectiveness: the site is not just a product showcase, but also speaks of the company's core values of innovation, versatility in design, continuous research and respect for the environment.
These values are also transmitted by the “magazine” section, which publishes content not only about products, but also projects, events, technical solutions and inspiring ideas. This new area of the website will keep users up to date with Caesar's many initiatives, and also showcase the company's technical and style consultancy for professionals users. Presenting this content in the Caesar “magazine,” strongly integrated with its other channels, including its social networks, further reinforces the message and ensures it maintains its impact across a variety of schemas and languages.
News about participation at tradeshows and architectural and other contemporary projects is followed by announcements regarding the Made in Italy products, which have for more than 30 years made Ceramiche Caesar's name internationally as a supplier of outstanding quality, high-performance, reliable porcelain tiles. In this section, dedicated to its products, Caesar is introducing a new concept of visualization, with both a quick generic search and an advanced search function.
More space will also be given to the technical CaesarTech section, intended to support designers and companies in selecting the most appropriate functional and aesthetic solutions for floors and walls in offices, external facades, industrial and outdoors areas, swimming pools and safety zones.
Caesar is also making available tools for interior design and contemporary architecture, including the option of downloading materials from the BIM libraries, product textures, certifications and catalogues. For more information, visit www.caesar.it.