James Hardie Building Products Inc. Expands Distribution of its HardieBacker® Cement Board with HydroDefense Technology
CHICAGO, IL -- James Hardie Building Products Inc., a world leader in fiber cement technology, showcased its latest innovation, HardieBacker® Cement Board with HydroDefense™ Technology, at The International Surface Event (TISE) in Las Vegas, NV, from January 27 to 30.
HardieBacker® Cement Board with HydroDefense™ Technology provides the unmatched strength, ease of use and excellent tile adhesion you’ve come to expect from the most preferred brand of backer board* by professionals -- now with a waterproof composition throughout the board. Passing the ANSI A118.10 test for waterproofness, this first-to-the-market innovation for cement backer board delivers a high-performance product that is easy to use. With expanded distribution to outlets like Lowe’s and The Home Depot, HardieBacker® Cement Board with HydroDefense™ Technology is now available nationwide to builders, contractors and homeowners alike.
“Innovation is at the forefront of our business and the HardieBacker® Cement Board with HydroDefense™ Technology demonstrates our dedication to delivering exceptional performance and durability to our customers, and in this case, the assurance of waterproof in wet areas,” said Sean Gadd, chief commercial officer for James Hardie Building Products. “James Hardie is committed to providing valuable solutions to our customers through the innovation of products that offer the best performance while taking less install time and protection at the highest quality possible.”
HardieBacker® Cement Board with HydroDefense™ Technology enables quicker installs to help complete jobs with confidence and without compromise to quality. It permits time savings by allowing installers to skip the step of applying waterproof coating across the entire board surface area. Rather, simply waterproof the joints and fasteners before moving on to the next project. HardieBacker® Cement Board with HydroDefense™ Technology cuts easily and quickly with minimal dust and debris.