NORCO, CA -- Jeffrey Court Inc., an industry leader in decorative tile and stone, recently announced the hiring of senior vice president, Perry Yancovich.

Focusing on commercial and architectural areas, Yancovich adds expertise in hospitality, A+D merchandising and the creation and implementation of dealer support programs.

“Jeffrey Court has an outstanding reputation and a foundation of success to grow from as we enter into a new segment of our industry,” said Perry Yancovich, senior vice president of sales and business development at Jeffrey Court. “It’s always exciting to start something from the beginning and to foster the growth of both the programs developed and people around it.”

Implementing the new division focused on commercial and architecture will allow for a customized approach through new strategies and tactics, to be released later this year, to better meet Jeffrey Court’s customer needs.

“Creating an opportunity to meet the needs of our customers is always of utmost importance at Jeffrey Court,” added Scott Hassman, president of Jeffrey Court, Inc. “The creation of this new role and even greater to that, having Perry join the team allows for our customers to be best served in additional avenues. We stand by our commitment to our customers and this is another way we are showing them day-in-and-day-out we are doing just that.”

Bringing more than 20 years of experience leading sales and business development efforts at companies like Vitromex, Marazzi and Ragno, Yancovich will work closely with Mike Manke, vice president of sales and marketing.

The addition comes only months after the initial announcement of restructuring the Jeffrey Court sales division that includes a series of many upcoming initiatives from the Southern California based design and manufacturing company. Additional campaigns to roll-out in the coming months.

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