Although many of us thought this pandemic would be long gone by now, it has now become a matter of adapting to the changes. Over the last six months, countless businesses have been affected and we are now starting to really feel it. The new normal isn’t exactly desirable, but we are all just trying to cope and move forward. It seems like things are changing daily, but we have managed to get this far, so I’m optimistic we can end the year on a positive note.

After speaking with various professionals, it is apparent that the tile industry has certainly been impacted, as well as other floor covering businesses. Although the U.S. has been the country most affected worldwide, people are experiencing hardships all over the world. We spoke with an American tile distributor, who explained more about how the flooring industry as a whole has been affected by the pandemic. From delays on international products to new projects being pursued by people spending more time at home, there are a lot of interesting tile trends to note. Read more about that on page 17 and be sure to check out the range of new tile products that were introduced this year, from international and domestic manufacturers, in our product showcase on page 20.

In this issue, we also discuss the evergrowing topic of waterproofing and its importance in tile installations in residential and commercial spaces. Will White from Custom Building Products lends some insight on a relatively new method of waterproofing, which can benefit a lot of professionals on the jobsite — saving time, money and energy. Flip over to page 28 to learn more.

And with everything going on, just remember to take things one day at a time. As the great American philosopher, Nicholas Butler, once said, “Optimism is essential to achievement and it is also the foundation of courage and true progress.”



Heather Fiore, Editor