AKRON, OH -- NAC Products, Inc., the innovator of ECB anti-fracture/crack isolation membrane technology, has undertaken a brand refresh that includes an updated logo, redesigned website, freshly designed newsletter and new product offerings.

The new NAC logo presents a sleek, updated design that retains the prominent NAC red and blue cube pattern.

“As we’ve undertaken this brand refresh, it was important to maintain the iconic look of the NAC logo as it represents the tradition and roots of our family owned business,” said NAC president, Brian Petit. “It also represents the best membrane in the world and our commitment to provide high-quality products to the industry.”

The recent introduction of Jobsite Protection Products, specialty papers and tapes that deliver superior protection during the building and remodeling process, continues that commitment to the industry.

“We are dedicated to building on our legacy of innovation as we look to roll out some new products and our redesigned web site later this year,” Petit said.