ORANGE, CA -- MSI, a leading supplier of flooring, countertop, wall tile and hardscaping products, recently launched a new image search tool allowing users to find the closest MSI match of any product using artificial intelligence.

MSI provides the latest digital tools and technology in the market. The image search tool is the newest in the extensive digital portfolio; from the multi-surface visualizer to the real-time inventory search, MSI’s digital tools make the design process easier from start to finish.

Upload a photo of any product to the search tool and immediately view the results, including the closest MSI product matches. Users may filter results for more, concentrated selections, only choosing the product categories they are most interested in. Additionally, coordinating choices are available to complete the look. The ‘similar style’ design technology has been available to MSI customers for about one year.

“With so many color, shapes, and designs available, the consumer selection process can be daunting,” said Rup Shah, president of MSI. “This new tool helps consumers instantly see similar looking colors and designs carried by MSI instantly. We need to continue to use technology to simplify the consumer shopping experience.”