MISSISSAUGA, ON -- M-D Pro recently opened registration for the Prova Digital Product Knowledge Series to all within the building products, flooring trade and home renovation industries. What started as a private program for their immediate customer base will now be available to anyone who wants to learn about a North American alternative solution for ceramic installation and waterproofing.

The marketing and technical teams at M-D Pro worked quickly to get a webinar series produced and launched for their flooring distributor customer base back in the spring amidst the COVID-19 quarantine. “This was a great opportunity to keep us in front of our customers despite the company-wide travel restrictions that were put in place,” said Fredrik Olsson, vice president of sales at M-D Pro. “Many of our customers were shut down and their sales teams had an appetite for continued education and training.”

The M-D Pro marketing team took this time to review and refine the webinar process that was initially created. “This allowed us to test our webinar-hosting skills and formulate a soft launch for the newly created series through the summer so we could work out the kinks and be ready for a mass audience,” said Melanie Duchak, marketing and events coordinator of M-D Canada.

The Prova Digital Product Knowledge Series is broken out into quick and easy-to-follow 20-minute modules that can be viewed on a lunch or coffee break. “We understand that a viewer or user will not get the full value of experience out of watching installation-based virtual training,” said Julia Vozza, director of marketing for M-D Canada. “That is something that needs to be done in a physical setting where the user can be hands-on to get the true value from it. These days, many are working hard trying to get business back on track and we know that it may be unrealistic to expect users to allot 2-3 hours of their time to virtual installation-based training.”

M-D Pro has instead gone back to basics with Prova product and technical knowledge to inform those that may not be familiar with the brand or the system and want to learn something new in a timely manner. “This series is meant to provide the specific and key differentiators of the Prova system to educate a larger audience on what it can offer and how it can create efficiencies and cost-savings to the user,” Vozza said. “And we hope that these succinct modules will provide a level of convenience and satisfaction to users in today’s environment. We look forward to getting back to physical installation-based training when it is safe for us all to do so.”

The series is moderated by Duchak and presented by Duane Farley, Prova technical and installation specialist, CDN, as well as Mark Albonetti, Prova technical and installation specialist for the U.S. The fall line-up also has some bonus content featuring special guest, Clint Watson of TileFreak, a tile enthusiast and influencer with over 20 years’ experience in the tile trade. The series concludes with an open Q&A session in late Fall entitled, “The Floor is Yours,” where all three expert panelists will be ready to take on any and all questions related to Prova, tile, installation and the trade.

The fall schedule is now live and registration open with dates through to mid-November. Those who attend the entire series will be entered into a draw to win one of three Prova product prize packs, valued at $500 each. Winners will be announced at the end of the series in late November.