AKRON, OH -- National Applied Construction (NAC) Products, Inc., NAC Products, Inc., the company that introduced the flooring industry to ECB® and crack isolation membrane technology, recently unveiled a refreshed brand image with an updated logo and new website at the same domain, www.NACproducts.com.

The refreshed brand identity reflects the evolution of the organization that was founded in 1983 by Tom Duve. The original logo featured a dual-purpose acronym, known industry wide as “National Applied Construction.” NAC also stands for the names of Tom’s Children: Nick, Andy and Christie. These family principles continue under the leadership of Tom’s son-in-law and current president of NAC, Brian Petit.

“Since 1983, family members have worked within the business to keep it growing. We’ve kept our traditions of family values and American manufacturing alive and it’s present in everything we produce at NAC,” said NAC president, Brian Petit. “The new site has been in development for the past few months and it’s very exciting to bring this new and fresh look to everything we are doing at NAC.”