FIORANO MODENESE, ITALY -- Ceramiche Caesar recently launched Season Premiere, a series of digital events to present its new collections by doing away with the distancing made necessary by the current situation. A way to recover the opportunities for contact normally the preserve of trade fairs, in an interactive and highly effective manner. An opportunity to reinforce relationships with shareholders and stakeholders, and to illustrate the benefits and functional and aesthetic features of Caesar’s new porcelain tile collections, I.Mat and Quartz Essence, as well as the new 80- x 80-cm AExtra20 size, in a 20-mm thickness for outdoor use.
Season Premiere is more than just a gallery of products; Caesar offers a first person account of the creative and productive process that led to the creation of its new products for the spring, which involved the entire team -- product managers, technical and sales staff -- using digital communications: confirmation that distancing has not put a stop to our ability to work and innovate together, but has rather made it more energetic, focused and effective.
Along with the website, its user-friendly interface and rich array of content, the Caesar Community App for iOS and Android is now available, enabling Caesar’s public to access all resources: catalogues, presentations, product textures, as well as the option to manage digital and physical presentations, along with a series of articles and snapshots of the world of interior design and Caesar’s products, to be shared on social networks. All in the palm of your hand.
Ceramiche Caesar’s history is made of meetings, projects and challenges, and the last 18 months have been demanding on all these topics. Season Premiere and the Caesar Community App confirm Caesar’s desire and ability to look to the future, in the knowledge that contemporary architecture and design put a premium on both materials, know-how and the density of information. By bringing together the real and the virtual, the tangible and the digital, the physical and the remote, Caesar is able to offer their customers a view which is always fresh, versatile and in step with the times.