SASSUOLO, ITALY -- Cersaie Digital, a virtual platform that will be live from September 20 to October 8, is the stand-out new feature of this 38th edition of the international exhibition of ceramic tile and bathroom furnishings. Exhibitors present at the in-person exhibition will also be participating in the online event, which is intended to complement, rather than substitute the physical show. In particular, Cersaie Digital will fully exploit the potential of information technology, dematerialization of information and events, and the global reach of the internet to consolidate the role, standing and prestige of Cersaie.
Cersaie Digital will be a new digital platform in Italian and English, where the many visitors who want to make the most of their time at Cersaie, as well as professionals who are unable to visit the exhibition in person, can all meet and do business. The preview of the in-person show provided by the platform will enable visitors to plan their days at the exhibition and request meetings with exhibitors based on their availability.
The business-matching algorithm will give exhibitors and visitors the opportunity to find new business partners. Visitors can also consult 3D maps of the exhibition halls and zoom in on individual stands to view exhibitors’ logos.
The Congress Center section will present the events planned for Cersaie, some of which will be streamed.
During the three weeks the platform is online, visitors will be able to get an overview of market trends and gain unique insights into the world of architecture, as well as expressing their preferences and submitting enquiries. They will also have more time to visit the many exhibiting companies that have confirmed their participation.
Along with a preview of the products and collections showcased by leading international companies, for the world of contract design, visitors will also be able to continue exploring the new products proposed by manufacturers of ceramic tiles, bathroom furnishings and surface materials, and consolidate business relations with Cersaie exhibitors, even after the in-person exhibition has ended.
To gain free access to Cersaie Digital from September 20 to October 8, register via the online ticket office using the same credentials as the entrance ticket.