ALPHARETTA, GA -- The National Kitchen and Bath Association, owners of the Kitchen and Bath Industry Show (KBIS), recently announced the return of the Hard Hat Media Tour at KBIS 2022. This curated tour of the show floor and select exhibitors gives members of the media a first look at some of the industry’s newest product innovations and initiatives before the show’s official opening on February 8, 2022. Signature Kitchen Suite, part of the LG Electronics family of brands, has signed on as the official partner of the KBIS Hard Hat Media Tour.

“Partnering with NKBA on the KBIS 2022 Hard Hat Media Tour represents a great way to show our support for the industry and the show,” said Jack Palazzolo, head of marketing for Signature Kitchen Suite and the LG Home Appliance Builder Division. “We always value the time spent with media attending KBIS, and we look forward to returning to Orlando in person and sharing a number of new innovations at what we know will be a productive and engaging industry event.”  

Additionally, Elkay has committed to the tour coffee sponsorship and the Belwith-Keeler the media gift bag sponsorship. 

 

Applications Are Open – Exhibitors May Self-Nominate

Non-sponsored stops for the Hard Hat Media Tour are open to all KBIS 2022 exhibitors. To apply to participate in the tour, KBIS exhibitors must complete the media tour online application. Applications will be accepted through November 15, 2021. Non-sponsoring exhibitor participants are selected through a brand-blind review by participating media. Brands interested in sponsoring the tour should contact their KBIS representative or kbis@whitegood.com

“KBIS is where the kitchen and bath industry launch new products for the new year. The KBIS Hard Hat Media Tour is truly a ‘first look’ for our media to see what’s new and uncover the best of what our industry is bringing to market,” said Suzie Williford, executive vice president and chief strategy officer at NKBA. 

Registration for KBIS 2022 is now open. It is the largest North American kitchen and bath industry event and is the place to learn, network and celebrate.  

Members of the media should visit the Press Service Center on the KBIS website to learn more about registration and the criteria for complimentary press credentials. Only editorial media will be granted complimentary passes. To register for an Editorial Press Pass, visit here.