FIORANO MODENESE, MO, ITALY -- A taste for the beautiful cultural heritage and a strong identity are just some of the qualities shared by Florim and Altagamma, the Foundation which since 1992 has brought together the ambassadors of the Italian lifestyle in the world. A common vision, which has enabled Florim to be welcomed in as a new member of the Foundation.

Altagamma gathers together the cream of the Italian luxury goods industry, a market segment that continues to grow all over the world, and in which, Made in Italy is one of the leading protagonists. The Foundation unites the most prestigious brands in the fashion, design, jewelry, food, hospitality, transport and nautical sectors. There are over 110 businesses, which together represent a font of typically Italian stylistic and creative excellence.

The mission of Altagamma is to contribute to the growth and competitiveness of the businesses in the Italian cultural and creative industry through different areas of activity -- from business development to institutional relations, from research to promotion -- and at the same time developing a broad system of relationships that constitutes the ecosystem of the Italian cultural and creative industry.