BOLOGNA, ITALY -- Cersaie launched its new digital platform, Cersaie Digital, with features such as an exhibitor catalog, a business matching service, a 3D map and a congress center -- allowing professionals to meet up and do business remotely. While the International Exhibition of Ceramic Tile and Bathroom Furnishings will be held in Bologna, Italy from September 26 to 30, 2022, the digital platform will be online from September 19th to October 7th and will provide a unique opportunity for users to explore the latest market trends and gain insights into the world of architecture.

Cersaie Digital offers exhibitors the opportunity to create a digital catalog, which will be visible both to other companies and to visitors to the exhibition. This will allow visitors to discover the new products and collections showcased by the leading international companies in the fields of surfaces, bathroom furniture and contract furnishings.

But Cersaie Digital is much more than an online catalog, it is also an integrated business matching platform that allows visitors to plan the time they spend at the exhibition and find new partners that fulfil their business needs. The matching algorithm analyses the data entered by users when registering and identifies compatible pairs of companies based on an affinity index indicating potential mutual interests. After confirming interest in one or more companies, visitors can view the digital calendar shared by the exhibitors and book a meeting. As well as planning meetings, users will also be able to use the virtual space to meet online and create mutually beneficial partnerships.

Cersaie Digital features a 3D map that not only provides a 360° representation of the space and the location of each exhibitor, but also offers users a virtual flight over the exhibition center based on aerial imagery captured by a drone. Users will also have the opportunity to interact with the booths and access exhibiting companies’ detailed information sheets. The map will also serve as a virtual congress center for livestreamed events.