Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has reformulated Permacolor^® Select – a two-part cementitious grout system with a neutral base mixture and the industry’s only dispersible dry pigment grout system – and Permacolor Grout to provide an overall better experience for installers and long-lasting results for customers. The new-and-improved formulas provide increased strength and enhanced stain resistance and are also easier to spread and clean, making installations faster and less labor-intensive. 

“Since grout is one of the very few tile or stone installation products that remains visible when the project is completed, its longevity, performance and resistance to mold and mildew are crucial,” said Ryan Blair, Laticrete senior product manager. “The improvements to the Permacolor family provide up to 30% better stain resistance and 20% greater strength than previous formulations, making them the highest-performing cementitious grouts in the industry.”