Jeanne Nichols has worked with regional and national organizations throughout the United State, as well as serving as vice-president of sales and marketing for the US division of an international tile manufacturer. Currently, she is owner and lead consultant for StarGrass Partners, a company posed to provide consulting services in marketing and sales to the tile industry, and founder of the networking group Women In Tile.
We all know the difference between the “price” and the “value” of something. Understanding and communicating this difference to your customers and sales staff can affect your sales numbers and your bottom line.
Based on immediate and past experience there are two ways that women approach purchases: emotionally/reactive, or through research/discussion. Either way, it’s important that we are diversified enough to meet and have the flexibility to connect with them whatever their approach.
If you won the lottery tomorrow how would your life change? I’ve often asked myself the question in the course of my career (as a form of a happiness check). There were very few times that I thought I would quit my job; maybe use the money to buy the company I was with or infuse one with capital but rarely did I think I would stop working.
relationship with your employer or employee is critical to your overall
success. Let’s take a look at some points and see how we can help
establish good habits that will make our engagement in the business more
fulfilling, and as studies indicate, more profitable.
to a recent study, gender diversified companies are better equipped for
competition, have stronger motivated employees, have a positive image to
customers and the community, and are perceived as leaders.
Today, it’s important to have a combination of feminine and
masculine traits, energies and qualities in order to succeed. How boring is pasta
without the sauce, wine without cheese or beer without chips?
In the early 80s, women of the tile industry were generally in the accounting departments and maybe in the showroom. Very few were in outside sales or in ownership. Over the years, things have certainly changed. Now you can find women in all aspects of the industry; manufacturing, distribution, warehousing, installation and maintenance. Did this change come about deliberately or accidentally? Are we embracing the change or just tolerating it? Are we capitalizing on the opportunity that having more women in the industry affords?
In this issue of TILE Magazine, we focus on outdoor installations and the importance of surface prep prior to any tile installation. Through various case studies, see what types of installations are possible in the great outdoors. Also make sure to check out two detailed technical focuses by industry professionals and the product showcase, which highlights the newest surface prep products on the market.