I’m going to be a critic for a quick second here and steer away from my usual “come on, you can do it” tone. Why the switch?

Well, because this is a fantastic way to show you how easy it is to weaken your brand online.

But first, you need to understand that according to the latest study by the Pew Internet and American Life Project, there are millions of active Twitter users with a median age of 31. They are “mobile, urban and engaged online.” This, my friends, sounds like fertile ground for building relationships with affluent or soon-to-be affluent people. And since 59% of Twitter users are females (flooring industry primary customers), it only makes sense to meet them where they are.

Read the full text of Chris’ blog, including detailed examples of “Social Media Credibility Killers,” “Got Anything Good To Say? What’s right with it?,” and “But what do I do now?”here.