Cevisama to Draw Record Number of International Exhibitors
Cevisama, Spain's premier ceramic tile show, which will take place in Valencia February 8-12, 2005, has evolved into a truly world class event. In 2004, over 86,000 industry professionals attended, including more than 10,000 international visitors from 144 different countries.
Now in its 23rd year, the show is expected to draw even more exhibitors than in 2003, the most recent comparative year, when 1139 companies participated (Cevisama includes a machinery exhibit in even-numbered years). More than twenty percent of the exhibitors at Cevisama ‘05 will be from countries other than Spain. This demonstrates the respect that the event has gained, internationally, as a promotional platform for manufacturers of ceramic tile, sanitary ware, bathroom fittings, raw materials, glazes and production equipment.
Until a few years ago, floor and wall tiles over the traditional 12- and 16-inch sizes were not easy to find. Today, however, Spain's tile manufacturers have made great strides and large formats are among the most attractive and most popular products in their repertoires. Equally as important, large format tiles are now standard items in most flooring retailers, whether they are tile specialists or not, proving that the tile industry is striving to satisfy consumer needs while offering versatile options in wall and floor covering materials.
The demand for large format tiles has not slowed down since they first appeared on the market and the industry has been striving, all along, to further innovate the product. While large format tiles are, on one hand, a challenge for manufacturers, they also represent an enhancement of a company's product offerings. Customers, who more often rate a product by factors other than technical properties, really appreciate the aesthetic attributes of the larger formats and their ability to create spaces that appear to be both lighter and larger than they really are.
Fewer Joints, More Illusion of Space
End users, architects and designers all acknowledge the technical and aesthetic properties of large format tiles, acknowledging both its aesthetic value and the advantages it affords in terms of maintenance and cleaning.
Conversely, consumers have been reluctant to use large formats for applications where the tile was in its "natural habitat", in kitchens and bathrooms. This prejudice is both restrictive and no longer valid since large format tiles are suitable both technically and aesthetically for any space, just like any other type of tile. Additionally, from a purely aesthetic point of view, the prejudice that large format tiles are for large spaces and small format tiles are better for small spaces is equally misguided. Tiling small spaces with large size tiles, thus keeping the number of joints and tiles to an absolute minimum, actually lends the space a larger perspective, proving that large formats are effective on technical, aesthetic and spatial levels.
For more information on the ceramic tile industry of Spain, call Tile of Spain Center at (305) 446-4387, or visit www.spaintiles.info.